论企业文化传播的主受体二重性.pdf

© 1994-2009 China Academic Journal Electronic Publishing House. All rights reserved. http://www.cnki.net ÊÕ¸åÈÕÆÚ:2001212205 ×÷Õß¼ò½é:Σºì²¨(1978-),Ů,¸£½¨ÆÖ³ÇÈË,ºÏ·Ê¹¤ҵ´óѧÈËÎľ­¼ÃѧԺ˶ʿÉú; Áõ־ӭ(1964-),ÄÐ,°²»Õ»ôɽÈË,ºÏ·Ê¹¤ҵ´óѧÈËÎľ­¼ÃѧԺ½ÌÊÚ. µÚ16¾íµÚ2ÆÚ ºÏ·Ê¹¤ҵ´óѧѧ±¨(Éç»á¿Æѧ°æ) Vol.16No.2 2002Äê4Ô JOURNALOFHEFEIUNIVERSITYOFTECHNOLOGY(SocialSciences) Apr.2002 ÂÛÆóҵÎÄ»¯´«²¥µÄÖ÷ÊÜÌå¶þÖØÐÔ Σºì²¨,¡¡Áõ־ӭ (ºÏ·Ê¹¤ҵ´óѧÈËÎľ­¼ÃѧԺ,°²»ÕºÏ·Ê¡¡230009) ժ¡¡Ҫ:ÎÄÕÂÔËÓô«²¥ѧÀíÂÛºÍÆóҵÎÄ»¯ÀíÂÛ,ÂÛÊöÁËÆóҵÎÄ»¯´«²¥µÄÖ÷ÊÜÌå¶þÖØÐÔµÄÎÊÌâ¡£ͨ¹ý¶ÔÆóҵÎÄ »¯´«²¥ÖеÄÖ÷ÊÜÌå¹Øϵ½øÐзÖÎö,Ìá³öÁËÆóҵÎÄ»¯´«²¥µÄÄÚ´«²¥¶þÖØÐÔºÍÍâ´«²¥¶þÖØÐÔ,¼°ÆäÖ÷ÊÜÌ廥»»µÄ ¹Ûµã¡£ ¹Ø¼ü´Ê:ÆóҵÎÄ»¯;´«²¥;´«²¥Ö÷Ìå;´«²¥ÊÜÌå ÖÐͼ·ÖÀàºÅ:F270¡¡¡¡¡¡¡¡ÎÄÏ×±êʶÂë:A¡¡¡¡¡¡ÎÄÕ±àºÅ:100823634(2002)0220061205 Thedualityofsourceandreceiverinthecommunicationof corporateculture WEIHong2bo,¡¡LIUZhi2ying (SchoolofHumanitiesandEconomics,HefeiUniversityofTechnology,Hefei230009,China) Abstract:Thisthesiselaboratesthedualityofsourceandreceiverinthecommunicationofcorporate culturebyusingthetheoriesofcommunicationandcorporateculture.Throughanalyzingthe relationshipbetweensourceandreceiverinthecommunicationofcorporateculture,theauthor advancesthatthereexiststhedualnatureofbothinternalandexternalcommunicationofcorporate cultureandthatthesourceandreceivercanbeinterchanged. Keywords:corporateculture;communication;thesourceofcommunication;thereceiverof communication ×÷Ϊһ¶¨ÀúʷÌõ¼þϵÄijһÆóҵ,ÔÚÆä·¢չ¹ý³ÌÖÐÐγɵĹ²ͬ¼Ûֵ¹Û¡¢ÐÐΪ׼ÔòÒÔ¼°ÔÚ¹æÕÂÖƶȡ¢ ÐÐΪ·½ʽºÍÎïÖÊÉèʩÖÐÍâÔÚ±íÏÖ³öÀ´µÄÆóҵÎÄ»¯,±ØȻҪΧÈÆ×ÅÏàӦµÄ×é֯Ŀ±êÔÚÆóҵÄÚ²¿³ÉԱ֮¼ä ºÍÆóҵÓëÍⲿ»·¾³֮¼ä½øÐÐÐÅϢ´«²¥ÒÔЭµ÷Æóҵ¸÷ÖÖ¹Øϵ¡£ÔÚʵ¼ùÖÐ,°´ÕÕ´«²¥·¶ΧµÄ²»ͬ,ÆóҵÎÄ»¯ µÄ´«²¥¿É·ÖΪÆóҵÄÚ²¿´«²¥ºÍÆóҵ¶ÔÍâ´«²¥¡£´«²¥ѧÈÏΪ,´«²¥»î¶¯ʵÖÊÉÏÊÇһ¸öÓÉ´«²¥Ö÷Ìå(´«²¥ Õß)ÔËÓù²ͬÏíÓеķûºÅ¡¢ϵͳ¡¢ýÌå(ͳ³Æý½é),½«ÐÅϢ´«µÝ¸ø´«²¥ÊÜÖÚ(´«²¥ÊÜÌå),²¢½ÓÊÜÆä·´À¡µÄ ¹ý³Ì¡£ÔÚÆóҵÎÄ»¯µÄ´«²¥»î¶¯ÖÐ,´æÔÚһ¸ö½ÏΪÌØÊâµÄÏÖÏó,¼´´«²¥Ö÷ÊÜÌåµÄ¶þÖØÐÔ¡£ © 1994-2009 China Academic Journal Electronic Publishing House. All rights reserved. http://www.cnki.net һ¡¢ÆóҵÎÄ»¯µÄÄÚÍâ´«²¥ 1.ÆóҵÎÄ»¯µÄÍâ´«